According to Apple’s support page on Rental Video Formats the resolution for Standard Definition movies is 720 x up to 480 pixels. If you rented the same movie directly from the iTunes Store the resolution would be 640 x up to 480 pixels. Now, I have yet to purchase a movie through Apple TV. Really there hasn’t been a title worth if for me. All though I am looking forward to next week when Indiana Jones is released on DVD, but I digress. My question is, does the 720 x up to 480 pixel resolution hold true for purchase titles also? Has anyone Purchased a movie through the Apple TV and noticed an improvement in quality over a purchase through the iTunes Store. My guess is this is why there wasn’t some huge dump of all the titles into the Apple TV from the iTunes Store, because they needed to be re-digitized for the higher resolution. Opinions? Thoughts? I’m curious. If this is true, and the quality is improved, then this may persuade me to purchase a title for two.