Update – Official Press Release

According to the Hollywood Reporter Apple is expected to announce today that it has struck a deal with a wide array of major and mini studios to offer many new releases for purchase at its iTunes Store. “The move would allow a broad slate of top-shelf films to be offered day-and-date with home video releases, which risks cannibalizing DVD sale.”

There is no mention of titles being released in HD in the article. Obviously this is exactly what Apple has been preparing for all night with the release of the new titles. If the major studios are willing to risk cannibalizing DVD sales why not go all the way with HD content as well, considering that the HD market is that much smaller. At the very least we can only hope that at tthis will mean a more consistent release schedule for HD titles.

I want to say thanks to Aditya for the heads up about the article.