As the shift of responsibilities of listing new movies slowly moves from this site to Cinemira, and with the focus being more about content then the box we view these movies on, we thought it was appropriate that a name change was in order. Apple Movie Junkie is the better fit as more and more Apple products, in addition to the Apple TV, can be used to view movies from the iTunes Store. This doesn’t mean we’re forgetting our roots with the Apple TV, it just means that the Apple TV will no longer be our main focus. Ultimately we want to find the movies for you to watch, wether they be on the Apple TV or iTunes, and you all can choose the box to view them on.

We are getting reports that an Apple TV update has been pushed out this afternoon. The update brings the ATV software to 3.0.2. We’ll update this post as details are provided to us.

Update – Incase anyone is still interested in what came with the update the following is from Apple’s official support page.

Apple TV Software update 3.0.2 includes fixes for Genius playlists, MobileMe gallery photos, iTunes U content, Internet Radio, and other media-related features. The update also includes performance and connectivity fixes for Apple TV.

Along with the announcement of ATVJ becoming the official blog of Cinemira we’ve revamped our Coming Soon page. The page now lists iTunes pre-order movie titles. We aren’t listing every last pre-order title available in the iTunes Store but more of the well known high profile movies. We think this new revamped pre-order page will be the ultimate companion of Cinemira’s Notification tool so that you know the moment your favorite movie becomes available for purchase or rent.

As we wind down initial testing of Cinemira and begin to plan the transition from our blog based movie updates to the automated ones coming with Cinemira, the big question for us was what to do with ATVJ. We knew we had way to much time and energy invested in this blog, not to mention you, our dedicated visitors. So we thought a natural fit for ATVJ would be as the official blog of Cinemira.

What this means is that as Cinemira takes over the majority of the daily movie related updates, we’ll use ATVJ to pass along news and updates related to Cinemira along with our smaller updates such as the weekly $.99 cent movies, top five movie rentals and top five movie sales. A new regular post we’ll be including is the listing of new pre-order movies as they become available. We think this pre-order info will become a very useful companion to what Cinemira will be offering. We don’t expect much else to change around here other then maybe a little bit more of Cinemira’s colors.

For people who are worried about the changes coming to ATVJ and are still not familiar with Cinemira we encourage you to visit www.cinemira.com. We are confident you’ll find that everything you ever wanted in a Apple TV & iTunes movie discovery tool is coming very soon.

We know we’ve been a little slow with official Cinemira news lately but let me assure everyone that we are hard at work on tightening up every last bit of Cinemira DNA and are eager to debut a Beta version soon. In the mean time we’ve made a transition here at ATVJ. We’ve replaced our old manual process for gathering new HD movies for our daily list with the brains of Cinemira. What this means for all ATVJ visitors is a much more accurate list of new HD movies added to iTunes everyday, or at least until Cinemira comes online. We might even be able to tell you what movies have been removed as well. Stay tuned!

For those of you interested in seeing Cinemira in action, head on over to the Cinemira Posterous blog to watch an overview we created of Cinemira’s main features. We plan on creating even more in depth videos as production on Cinemira progresses.

Cinemira’s Posterous

Update - The video is now available at http://www.cinemira.com