As mentioned recently on AppleInsider, “The option to rent episodes of TV shows is no longer available on either the Apple TV, or when browsing content via Apple’s iTunes application.” They’ve even pulled their support page entitled “iTunes Store: How to rent TV shows”. In addition, the official Apple TV webpage no longer mentions $.99 TV show rentals. The page still says you can rent movies, but as for TV Shows, “buy your favorites, instantly”.

“iTunes customers have shown they overwhelmingly prefer buying TV shows,” said Tom Neumayr Apple spokesman to AllThingsDigital. He went on to say, “iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose.”

Apparently not too many customers realized they could rent TV episodes. Hopefully if and when Apple’s new technology to deliver video to your TV is up and running, you won’t have to worry whether you rent or own what you want to watch.

It appears that in a recent Wall Street Journal report that Apple is “working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service.”

The report points out that Apple doesn’t like the current state of TV… “Mr. Jobs often criticizes, in public and private, the experience of watching TV as clumsy and bad for consumers. But he has said the existing system, where consumers get content from different cable and satellite providers that use different technologies, makes it difficult to innovate.”

We’ve all heard this rumor before, but with the a new puppet master in charge at Apple could this rumor become reality? I guess only time will tell.

This article comes way of… Gizmodo > WSJ.

If you happen to live or are visiting our friendly neighbors to the south and you stop by a Best Buy down there, and end up buying a new iMac or MacBook Pro, you will get a free Apple TV with your purchase! This news comes by AppleBitch.com. You can also view, (and read if you know Spanish), the promo on the Best Buy Mexico website. It reads… Regalo con valor de $1,499. Which means, “Free with a purchase of $1,499 or more.”

Throw in some chips and dip along with a few ice cold cervesas and you got yourself a film day fiesta!

Apparently, online video streaming is not just a hobby for the world’s largest retailer, Walmart. They just started offering 20,000 titles that can be viewed on almost any device with Internet access, from PCs to televisions to Sony’s PlayStation3 and other Blu-Ray disc players. Many the same day they come out on DVD. Movies are available for rent for $1 to $5.99 or to purchase for $4.99 and up.

Walmart bought Vudu.com about 18 months ago in a second bid for a share of Netflix’s business. And now with rumors of Apple in talks to buy Hulu, this video streaming “Hobby” landscape is shaping up more like a heated battle.

Below is a list of some of the new movies added today to the iTunes Movie Store over the last few days. Some are brand new to iTunes, and some have been updated to be viewed in HD on your Apple TV or iPad.

Control (SD Rental, SD & HD Purchase)
The Hot Generation (SD Purchase)
Bordertown (SD Purchase)
Dedication (SD Rental, SD & HD Purchase)
Kidnapped (2010) (SD & HD Rental)
Thespians (SD Purchase)
Evil Things (Pre-Order)
Trust (Pre-Order)
Bones (2001) (SD, Apple TV HD Rental & SD Purchase)
Bad Writing (SD Purchase)
American Flyer (Pre-Order)
Bloodrayne III: The Third Reich (Pre-Order)

Below is a list of some of the new movies added today to the iTunes Movie Store over the last few days. Some are brand new to iTunes, and some have been updated to be viewed in HD on your Apple TV or iPad.

Soul Surfer (Pre-Order)
Emil and the Detectives (SD Rental)
Pocahontas II: Journey to a New World (SD Rental)
Zokkomon (Pre-Order)
Good Neighbors (2011) (SD & HD Rental)
Dirty Pretty Things (SD & Apple TV HD Rental)
I’m Dangerous With Love (SD Rental)
Jackboots On Whitehall (SD Rental & Purchase)