The foundation of Cinemira is built on the idea of being able to search the entire iTunes movie catalog, but without the need to use iTunes, and with additional search tools not found in iTunes focusing on HD content.

With Power Search you can search by Movie Title, Actor, Director or Genre. All those tools are available to you through iTunes. But what isn’t available through iTunes is the ability to filter your searches and focus on either Apple TV HD or iTunes HD content.

For example, you can combine a search for a specific actor with the “Only Apple TV HD” radio button checked, and the results return movies by that actor available only in Apple TV HD. Do the same type of search for specific movies, directors, or genres, and filter results for only HD movies.

Any search made with Cinemira produces results that make it easy to identify HD content with any HD movie being tagged as available on the Apple TV or in iTunes.