To all Cinemira beta testers, we pushed out a change this morning to the “Todays New Rentals” column of Cinemira. This column is now listing movies from newest to oldest top down. We’ve also extended the life of a days worth of movies to show for 72 hours, so you’ll be able to review 3 days worth of movies, and Fridays movies will remain the entire weekend.

Below is a list of recently added Apple TV HD or iTunes HD rental or purchase titles.

Brave (2007) (iTunes HD Rental & Purchase)
Assault of the Sasquatch (Apple TV)
Beat Street (Apple TV)
Young Billy Young (Apple TV)
The Flying Scissors (Apple TV)
Law Abiding Citizen (Apple TV)
Baby’s Day Out (Apple TV)
Posse (1975) (Apple TV)

It’s been while since we’ve published one of our “The More You Know” posts, and with our new dedication to Apple movie content, we thought we’ve start the series off again with a little information on iTunes Store movie rental usage rights. If you’ve ever wondered how long you have before you rental expires, or if you can transfer a rental from your Apple TV to your computer, read below.

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• You have 30 days to watch the movie after the download completes. You can start watching the movie while it is still downloading.

• Once you’ve started to watch the movie, you have 24 hours to finish watching the movie (even if you start watching before the download is complete). You can watch the movie as many times as you want within this 24-hour period.

• The rented movie will expire when either the 30 day or 24-hour limit is reached. Once the rental expires, the movie is automatically deleted. You must re-rent and download the movie to view it after your rented movie has expired.

• You can move the movie between devices as many times as you wish during the rental period, but the movie can only be played on one device at a time. If you rent the movie on your Apple TV, it is not transferable to any other device and you must watch it on your Apple TV.

• On your device, the time remaining for you to finish watching the movie appears near the movie title.

• You can only play your rented movies on the computer you rented it from and only if it is authorized to play your iTunes Store purchases and rentals.

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For more The More You Know posts head over to our section of the same name.