Update – As heard on every other Apple enthusiast and Gadget website, the 3.0 update is now official. You can read all about it from Apple’s official Press Release. For those of you stuck far from your Apple TV you can check out some screen shots over at the official Apple TV web page. ATVJ will have a full review coming.

We can confirm what MacRumors is reporting, that an Apple TV 3.0 software update is coming soon. Apparently anyone making a purchase today is being presented with an update to the Terms and Conditions which lists the 3.0 software update. This 3.0 update looks to be bringing iTunes LP and iTunes Extra functionality to the Apple TV.

Time to fire up those Apple TV’s and repeatedly hit that Software Update!