As pointed out last week Real Networks now has a legal DVD copying solution. So where is Apple on iTunes DVD ripping? This would be a benefit to the consumer and to Apple; because, they [Apple] could not only drive sales in the same why they do with music, you give the consumer an easy option with media they already own. I get the idea behind not doing it: they want to drive sales of the video store, but if the move to HD and digitally distributed media has shown one thing its people hate to double dip. It’s one thing to ask someone to pay $9.99 for music(a tape or an LP, you know records they made them) they have owned for years VS 9.99 to 14.99 for an SD download of a movie they most likely bought for less. Apple is obviously trying to get a lock on the video market with the AppleTV, iPods, and the video store. By adding in video ripping, much in the way they did with audio, you will drive sales of device and content. So come on Apple give us what we want, an easy and legal way to rip DVDs we already own to iTunes.

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